Retaining People

Return to chapter video

Click on the links below to learn more


Employer of Choice

One of the better ways to retain good staff is to become an employer of choice. This means that employees perceive you as the employer they would work for even if they were given a choice of having a different employer.

Becoming an employer of choice means that you have a reputation of being a good person to work for. An employer of choice will therefore also have more options when it comes to recruiting and retaining staff. You will be regarded as the best option when it comes to seeking employment and your employees will prefer to work in your business than another comparable business.

In order to become an employer of choice and give yourself more options regarding retention and recruitment of new people, you should aim to offer something that other businesses or employers are lacking in. This may come in the form of better remuneration packages, extEmployer of choicera entitlements and higher quality workplaces.

Your reputation as an employer of choice may also be developed by offering training to employees that will allow them to build their skills and knowledge base. You may benefit from visiting one of the websites that offer information on training packages and schemes such as the National Training and Information Service or training.com.au.

Another benefit that you can offer to staff involves providing options for performance based assessment with incentives for excellent work. By recognising employee achievements and rewarding them accordingly you are seen as an employer who takes a genuine interest in the effort that your staff put into your business. It shows that you value their skills and makes them more inclined to continue to work within your business.

However it is important to live up to any guarantees you make when trying to retain staff. Therefore, it can sometimes be difficult to maintain your reputation as an employer of choice.