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Business Registration
Depending on the business structure you select there are different business registration requirements.
Registering a business name
For any structure other than a company, a business name must always be registered with the appropriate state or territory government office, for example in NSW it is the Office of Fair Trading. You can use your own name as your business name, for example "John Smith", however, you can't build on your name, such as "John Smith's Gardening Service".
If you are planning to trade only within one state or territory or sell over the internet then you only need to register your business within that state or territory. However, if you are going to trade in another state or territory then you will need to register your business name with them also. For more information regarding the appropriate registration office for your state or territory, visit business.gov.au.
If you decide on a company business structure you only need to register your company once with the Australian Securities and Investment Commission (ASIC) and you can conduct business in any state and territory. In doing this you have the advantage of having your company name registered nation wide. However, if you choose to operate using another business name then you will need to register that name with the appropriate state or territory.
When choosing a business name it should be distinctive from other businesses and simple to remember. You need to make sure that the name you select is not already registered or too similar to another name that is already registered. You can use the National Names Register on the ASIC website to help you select a name that is available.
Registering your domain name
If you decide to set up a business website and email, your domain is what identifies your business on the internet and hence an important marketing tool. To purchase a .com.au or a .net.au domain name you must possess an Australian Company Number or Australian Business Number. For more information, visit Domain Administration Ltd.
Register your trademark
Registering a trademark gives you the exclusive right to use it Australia wide as part of your brand image and legally prevent others from using it. Trademark registration with IP Australia lasts for an initial 10 year period and needs to be re-registered thereafter. If you are considering registering your trademark internationally you must register it in each country you want it protected in.
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