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An executive summary is the first part of your business plan that people will read. Therefore it is very important as it creates a first impression that will either encourage people to continue and read the rest of the plan, or not bother looking any further.

The executive summary gives an outline of what is contained in the full plan document, providing enough information for readers to understand the key points, what is unique about the business and why the business will be successful.

The executive summary will usually contain a short description of the business, an overview of your products and services, a general outline of the market, industry and competitors as well an overview of key factors that will make the business a success.