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Products and/or services with high demand in overseas markets will offer the highest potential when exporting.  It is critically important to research any markets you plan to enter carefully to understand the suitability and market potential of your product/service.

Assess the unique features of the products/services

To break into foreign markets successfully, you will usually require a point of difference that separates your products from those of competitors that are supplied locally or by other importers already servicing the market. This point of difference, or uniqueness, could be a technology or performance advantage, a cost advantage or other.

Does the product/service require modification?

It is very important to identify whether you need to make any modifications to your product or the way it is sold to meet local regulations, and or preferences. If the product/service requires modification, assess to what extent, and the costs involved. You need to ensure that the benefits of exporting outweigh any costs involved in modifications.

Does the product/service require after-sale services?

If a product/service requires substantial support services after the sale (such as repair and maintenance, technical training or warranty), you may need to find a partner such as a distributor or agent who can provide such services. After-sales support is highly critical for the success of some particular products.

Some businesses can address after sales service issues remotely by sending people from Australia on service call etc, but this can be expensive and problematic in terms of logistics. If your business cannot address after sales service issues appropriately, you will likely experience significant customer service issues that can have a serious impact on your viability in the market.