Advertising & Promotions

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Public relations, often referred to as PR, involves managing communication between your organisation and any individual or group that is connected to, or affected by it in some way. This could be your customers, suppliers, employees, government or the general public. Public relations can have various goals including education, building or improving a brand or image.

PR can get an organisation exposure to their audiences by using topics of interest and news stories that do not require payment. As PR provides exposure through credible third-party outlets, it provides more legitimacy than advertising as it is more independent.

Examples of PR include speaking at events such as conferences and fund raisers, sponsoring local sporting teams or community groups, working with the media by releasing news articles of interest, and communicating with employees and customers.

However, just as good PR can positively affect your business, any bad PR your organisation receives can be damaging for your reputation and overall business.

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Build your business plan by answering the questions below. A plan will automatically be generated based on your responses. Avoid changing your answers offline as they will not be saved to your profile.

Strategy

Q.1 What is your strategy for achieving a positive image through public relations (PR)? Give Answer
Q.2 Why is this the most effective method and what are the benefits for your business? Give Answer
Q.3 Will you use external public relations agencies? Give Answer
Q.4 How will you minimise potential negative PR? Give Answer
Q.5 What is the total cost of all your PR activities? Give Answer