Click on the links below to learn more

Sales promotions are activities that are usually short term, designed to quickly stimulate demand by encouraging customers to purchase your products or services. These may include coupons, free samples, contests with attractive prizes, organising demonstrations and exhibitions, interest free periods and temporary price reductions.

For retailers, sales promotions can be seen as an effective way for you to increase store traffic as various incentives may motivate consumers who are not store-loyal to visit your store. However sales promotions generally should not be the sole basis for your promotional campaigns as it is only a short term promotional technique, and sales will often decline sharply once a special deal ends.

Advertising support is often needed in order to convert the customers who tried the product during the sales promotions into a long-term buyer. You should also remember that sales promotions should not be a continuous process. If sales promotions are conducted regularly they may lose effectiveness and customers may delay purchasing a product until another special deal is offered.

The following factors should be considered to increase the success of your sales promotions:

• Develop a promotional plan or action plan that determines the promotion objectives, budget and suitable time span etc.
• Design a creative message that focus on the unique selling proposition and clearly promotes the customer benefits of the offer.
• Always try to be conscious of any similar competitor offers and try and differentiate your promotion where possible.
• Ensure you maintain credibility by only offering what you can actually deliver, you don't want to fall short of the promise to customers and create customer dissatisfaction
• And create customer dissatisfaction
• Be open about any conditions that apply to an offer and do not try to hide them. You still need to comply with all obligations under the Competition and Consumer Act 2010 and any other applicable laws or regulations when running a sales promotion.