Advertising & Promotions

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Unlike advertising, personal selling is a face-to-face sales activity that occurs between the buyer and the seller. The main objective of this type of activity is to focus on developing a relationship with the potential buyer, with the aim of converting customer interest into a sale. This may be a short term relationship involving only a single or few transactions as could be the case in a retail setting, or a long term relationship involving multiple interactions and repeat business as may be the case in a business to business scenario.

Personal selling provides the valuable opportunity to directly communicate with new and existing customers allowing you to gain a personal insight into customer preferences and their feelings about your offering, allowing you to feed this information into your marketing mix.

In the situation where you have multiple sales people it is essential that they are all ‘on the same page' in terms of understanding the product/service thoroughly and present the correct image and information to your customers.

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Build your business plan by answering the questions below. A plan will automatically be generated based on your responses. Avoid changing your answers offline as they will not be saved to your profile.

Strategy

Q.1 What sales method will you use (brokers, commissioned salespersons, etc)? Give Answer
Q.2 Why is this the most effective selling process, how will it benefit your business? Give Answer
Q.3 What tools will be provided to salespersons to assist in achieving sales? Give Answer
Q.4 Will you be offering incentives to salespersons for achieving set goals? If so, describe. Give Answer
Q.5 What training will be provided to assist staff in achieving sales objectives? Give Answer
Q.6 What is the total cost of training your sales staff? Give Answer