Advertising & Promotions

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Direct mail advertising is one of the most common promotional methods in direct marketing. Direct mail advertising involves various printed material that can be sent to consumers in order to inform them about different offers or promotions. Common forms of direct mail advertising includes letters, newsletters, brochures, fliers, inserts into newspapers or magazines and emails. 

Timing is an important consideration in direct mail advertising. For example, direct mail advertising carried out in December may not be as effective as customers are likely to disregard it due to the heavy mail flow during the Christmas period. However direct mail advertising would be more preferable during less competitive periods where you would have a better chance of standing out.

Apart from the timing of advertising, direct mail advertising often requires a strong follow up to be successful.  

It is important to note that promoting your business through direct mailing may have implications under the Privacy Act 1998 (Cwlth) and Spam Act 2003 (Cwlth).

For more information visit Commonwealth of Australia Law.

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Strategy

Q.1 List and describe the forms of direct mail you will use to promote your product/service. Will this be seasonal? Give Answer
Q.2 Why are these forms of direct mail the most effective and how will they benefit your business? Give Answer