CASE STUDIES - E-marketing


This page lists the case studies for the module : E-marketing

Search Engine Optimisation

Robyn operates an online business selling custom-made items and novelty gifts. The site allows people to upload their photographs and have them printed on a wide variety of products such as coffee mugs, t-shirts and stubby-holders. For Robyn, the business was going quite successfully in the early stages after an effective initial marketing and advertising campaign. She was receiving a steady flow of customers which she attributed to good word-of-mouth and excellent customer satisfaction.

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Understanding your online customers

Michael owns an online business selling home beer brewing supplies and kits to individual consumers. The business was reasonably successful, but was not making as many sales as Michael had originally expected.

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